ClipClap
Deliverables
Brand Identity, Packaging Design, Visual System
Year
2024
Transforming ordinary bottles into unique, memorable gifts through personalized labels for wine, beer, whisky and oil.
The Brief
ClipClap needed an identity that could appeal to both corporate clients and individual customers seeking custom gift solutions. The challenge: be premium without being pretentious, playful without being unprofessional.
The Insight
The visual identity combines industrial typography with a fresh blue palette, creating a modern aesthetic. The "C" logomark creates a distinctive visual anchor across all touchpoints.
The System
From elegant cylindrical gift tubes to branded wrapping paper, every packaging element reinforces the premium positioning. The system extends from outdoor advertising to social media campaigns.
The Detail
Merchandise like tote bags and t-shirts carry playful taglines — "Delivering Quality Stuff" and "Cool Bottles In Progress" capture the brand's personality without compromising professionalism.
The Result
A brand identity that successfully bridges corporate gifting and personal customization markets. ClipClap now commands premium positioning while maintaining approachability.
