COSMO
Food Club
Deliverables
Brand Identity, Logo, Guidelines, UI/UX System
Year
2025
Industry
Food & Hospitality
COSMO's visual identity captures the energy and diversity of contemporary street food culture — bold geometry meets vibrant flavors in a system designed to perform across every touchpoint.
The bold, geometric logotype ensures instant recognition, while the palette blends signature orange with neutrals and vibrant accents. This creates a visual rhythm that reflects the variety of flavors — from ramen to gourmet burgers to artisanal desserts.
Photography and custom illustrations work together to showcase COSMO's wide offer. Dynamic layouts, clear typography, and asymmetric compositions balance energy with clarity — never chaotic, always appetizing.
The identity system extends from packaging and signage to digital interfaces — menus, app screens, and social content. Every element reinforces the "Taste the World" promise, making COSMO as much a visual experience as it is a culinary one.
A versatile system built for scale: modular components, consistent brand voice, and visual energy that translates from a paper bag to a storefront to a mobile screen. Street food culture, elevated.
