Center for the SpaceTime
and the Quantum
Deliverables
Identity, Logo, Guidelines, UI/UX system
Year
2024–2025
An identity where spacetime emerges not as stage, but as consequence.
The Brief
A new research center in Marseille, home to Nobel laureate Sir Roger Penrose, needed an identity that could translate quantum physics into visual language. The challenge: make the abstract rigorous, the invisible tangible, without sacrificing scientific credibility.
The Insight
The amplituhedron — a geometric object that encodes particle interactions without reference to space or time — became both symbol and philosophy. Not decoration, but the literal shape of the Center's inquiry.
The System
Each polygonal facet functions as both symbol and frame. Individually, they serve as modular containers for researchers' portraits — inscribing human minds within the geometric structures they study. The typography is lowercase geometric sans-serif; the palette, monochromatic: white on cosmic black.
The Detail
The mark's internal angles match the mathematical ratios of the actual amplituhedron. A physicist would recognize it. Everyone else simply feels the precision.
The Result
Adopted across all Center communications, from academic papers to digital presence. Sir Roger Penrose personally approved the geometric interpretation. The identity now serves as infrastructure for an institution reshaping our understanding of reality.
