Ottaviano
Deliverables
Brand Identity, Packaging Design, Visual System
Year
2023
Industry
Wine & Spirits
Ottaviano is a premium wine brand rooted in Italian winemaking tradition. The visual identity and packaging celebrate heritage while establishing a contemporary presence on the shelf.
The brand identity draws inspiration from classical Italian typography and heraldic traditions. A refined crest mark anchors the visual system, balancing authority with approachability.
Packaging design emphasizes materiality — embossed papers, foil details, and carefully considered label hierarchies create tactile richness that communicates quality before the bottle is opened.
The color palette moves between deep burgundy, cream, and gold — colors that evoke both the product itself and centuries of Italian craftsmanship. Featured in World Brand Design Society.
