Panini
di Mare
Deliverables
Brand Identity, Logo, Visual System, Packaging
Year
2023
Industry
Food & Hospitality
Panini di Mare brings the essence of Italian coastal cuisine to a modern seafood sandwich concept — fresh, vibrant, and unmistakably Mediterranean.
The brand identity captures the energy of seaside markets and fishing villages. Bold typography, hand-drawn illustrations, and a palette of ocean blues and sunset oranges evoke la dolce vita.
Packaging design emphasizes freshness and craftsmanship — wraps, bags, and boxes feature playful nautical motifs that celebrate the sea-to-sandwich journey.
Featured in World Brand Design Society, the visual system brings warmth and authenticity to quick-service dining without sacrificing quality perception. Italian soul, contemporary execution.
