Panini
di Mare
Deliverables
Brand Identity, Logo, Visual System, Packaging
Year
2023
The essence of Italian coastal cuisine translated into a modern seafood sandwich concept — fresh, vibrant, and unmistakably Mediterranean.
The Brief
A new seafood sandwich concept needed an identity that could capture the energy of seaside markets and fishing villages while positioning itself as a premium quick-service option.
The Insight
Bold typography, hand-drawn illustrations, and a palette of ocean blues and sunset oranges evoke la dolce vita. The brand captures the romance of Italian coastal dining in a sandwich format.
The System
Packaging design emphasizes freshness and craftsmanship — wraps, bags, and boxes feature playful nautical motifs that celebrate the sea-to-sandwich journey.
The Detail
Custom illustrations reference traditional fishing techniques and Mediterranean ingredients. Every visual element tells a story of provenance and quality.
The Result
Featured in World Brand Design Society, the visual system brings warmth and authenticity to quick-service dining without sacrificing quality perception. Italian soul, contemporary execution.
