Perazzeta
Wines
Deliverables
Rebranding, Packaging Design, Label System
Year
2023
Industry
Wine & Spirits
Perazzeta Wines underwent a complete visual transformation — a rebranding that honors generations of winemaking while positioning the estate for contemporary markets.
The new identity centers on a refined wordmark paired with illustrative elements that celebrate the vineyard's terroir. Each label tells a story of place, process, and tradition.
The packaging system distinguishes between wine varieties while maintaining brand cohesion. Color coding, typography hierarchies, and finishing techniques guide consumers through the collection.
Featured in World Brand Design Society, the rebrand successfully bridges old-world authenticity with new-world appeal — elegant enough for fine dining, approachable enough for everyday enjoyment.
