Perazzeta
Wines
Deliverables
Rebranding, Packaging Design, Label System
Year
2023
A complete visual transformation honoring generations of winemaking while positioning the estate for contemporary markets.
The Brief
Perazzeta Wines needed a rebrand that could bridge old-world authenticity with new-world appeal. The challenge: modernize without erasing decades of winemaking heritage and terroir identity.
The Insight
The new identity centers on a refined wordmark paired with illustrative elements that celebrate the vineyard's terroir. Each label tells a story of place, process, and tradition.
The System
The packaging system distinguishes between wine varieties while maintaining brand cohesion. Color coding, typography hierarchies, and finishing techniques guide consumers through the collection.
The Detail
Every label features subtle embossing and custom illustrations that reference the vineyard's landscape. The tactile quality reinforces the premium positioning — you feel the quality before you taste it.
The Result
Featured in World Brand Design Society, the rebrand successfully bridges old-world authenticity with new-world appeal — elegant enough for fine dining, approachable enough for everyday enjoyment.
